Which term describes writing that appeals to credibility, based on the author's character or expertise?

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Multiple Choice

Which term describes writing that appeals to credibility, based on the author's character or expertise?

Explanation:
Credibility as a persuasive tool is ethos. Writers establish ethos by showing expertise, citing credible sources, using a fair, ethical voice, and speaking with a tone that earns reader trust. Ethos is distinct from logos, which appeals to logic and evidence, pathos, which appeals to emotion, and kairos, which focuses on timing or relevance. So the description fits ethos.

Credibility as a persuasive tool is ethos. Writers establish ethos by showing expertise, citing credible sources, using a fair, ethical voice, and speaking with a tone that earns reader trust. Ethos is distinct from logos, which appeals to logic and evidence, pathos, which appeals to emotion, and kairos, which focuses on timing or relevance. So the description fits ethos.

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