Which technique involves presenting a choice as cheaper, free, or more valuable for less cost?

Which technique involves presenting a choice as cheaper, free, or more valuable for less cost?

• A. Appeal to Greed
• B. Appeal to Laziness
• C. Anticipate Potential Objections
• D. Comparisons

Answer: (B)

The tactic here hinges on appealing to laziness by framing a choice as easy, effortless, and low-cost. When something is presented as cheaper, free, or giving more value for less money with little or no sacrifice, it signals that taking action requires minimal effort. That makes the option seem like the simplest, no-brainer path to a benefit, appealing to someone who wants to avoid hard work or a complicated decision. You’ll see phrases in persuasive writing like “free trial,” “no cost,” or “save time and money” that are designed to make the choice feel quick and effortless. So this framing best aligns with appealing to laziness, rather than with greed, anticipating objections, or making direct comparisons.

The tactic here hinges on appealing to laziness by framing a choice as easy, effortless, and low-cost. When something is presented as cheaper, free, or giving more value for less money with little or no sacrifice, it signals that taking action requires minimal effort. That makes the option seem like the simplest, no-brainer path to a benefit, appealing to someone who wants to avoid hard work or a complicated decision. You’ll see phrases in persuasive writing like “free trial,” “no cost,” or “save time and money” that are designed to make the choice feel quick and effortless. So this framing best aligns with appealing to laziness, rather than with greed, anticipating objections, or making direct comparisons.