Which technique frames views as more convenient, easy, or relaxing?

Which technique frames views as more convenient, easy, or relaxing?

• A. Appeal to Greed
• B. Appeal to Laziness
• C. Transfer and Association
• D. Connotations

Answer: (B)

When persuasion suggests that adopting a view will be effortless, hassle-free, or relaxing, it’s using an appeal to laziness. This tactic centers on the desire to minimize effort and friction in daily life, so a policy, product, or idea is framed as the easiest, least demanding option. People are often drawn to choices that promise time saved, fewer steps, or less complexity, so presenting something as “the simple path” can be very persuasive. That’s why this option fits best: it directly leverages the appeal of ease and reduced effort, making the proposed view seem like the most convenient choice. The other techniques work differently—appeal to greed hinges on wealth or gain, transfer and association uses positive feelings from one idea or person to another, and connotations rely on the emotional shades of words—none of which center on ease as the main pull.

When persuasion suggests that adopting a view will be effortless, hassle-free, or relaxing, it’s using an appeal to laziness. This tactic centers on the desire to minimize effort and friction in daily life, so a policy, product, or idea is framed as the easiest, least demanding option. People are often drawn to choices that promise time saved, fewer steps, or less complexity, so presenting something as “the simple path” can be very persuasive.

That’s why this option fits best: it directly leverages the appeal of ease and reduced effort, making the proposed view seem like the most convenient choice. The other techniques work differently—appeal to greed hinges on wealth or gain, transfer and association uses positive feelings from one idea or person to another, and connotations rely on the emotional shades of words—none of which center on ease as the main pull.