Which appeal concerns the credibility or character of the speaker?

Which appeal concerns the credibility or character of the speaker?

• A. Pathos
• B. Ethos
• C. Logos
• D. Mythos

Answer: (B)

This question tests knowledge of rhetorical appeals and which one is linked to credibility and the speaker’s character. Ethos is the appeal that persuades by establishing trust—showing the speaker is competent, honest, and aligned with the audience’s values. You build ethos through credible qualifications, fair reasoning, respectful tone, and transparent motives. In contrast, pathos aims to move emotions, logos relies on logic and evidence, and mythos draws on shared cultural stories. So the best choice is Ethos.

This question tests knowledge of rhetorical appeals and which one is linked to credibility and the speaker’s character. Ethos is the appeal that persuades by establishing trust—showing the speaker is competent, honest, and aligned with the audience’s values. You build ethos through credible qualifications, fair reasoning, respectful tone, and transparent motives. In contrast, pathos aims to move emotions, logos relies on logic and evidence, and mythos draws on shared cultural stories. So the best choice is Ethos.