What are the two major principles of blogs mentioned in the material?

What are the two major principles of blogs mentioned in the material?

• A. Online readers must scroll to scan; blogs need more subheadings, graphics, and cues about what information follows
• B. Blog paragraphs should be very long with minimal headings
• C. Blogs should avoid graphics and subheadings
• D. Onscreen reading is easier than printed reading, so legibility is less crucial

Answer: (A)

Online reading is shaped by how people skim and scroll through content, so blogs are designed to be easily navigable. The two major principles are that readers primarily scroll through posts and skim for the main points, and that blogs should use clear structure cues to guide them. Subheadings, graphics, and explicit cues about what information follows help readers quickly locate sections, understand where the post is going, and decide what to read in depth. Subheadings break the text into digestible chunks, visuals like images or pull quotes maintain attention and provide quick anchors, and cues such as summaries or signposts set expectations for what comes next. These features together make online content more scannable and user-friendly. Long, dense paragraphs without headings hinder scanning; avoiding graphics and headings reduces navigability; and assuming onscreen reading is easier without emphasizing legibility ignores a crucial aspect of making text readable online.

Online reading is shaped by how people skim and scroll through content, so blogs are designed to be easily navigable. The two major principles are that readers primarily scroll through posts and skim for the main points, and that blogs should use clear structure cues to guide them. Subheadings, graphics, and explicit cues about what information follows help readers quickly locate sections, understand where the post is going, and decide what to read in depth. Subheadings break the text into digestible chunks, visuals like images or pull quotes maintain attention and provide quick anchors, and cues such as summaries or signposts set expectations for what comes next. These features together make online content more scannable and user-friendly. Long, dense paragraphs without headings hinder scanning; avoiding graphics and headings reduces navigability; and assuming onscreen reading is easier without emphasizing legibility ignores a crucial aspect of making text readable online.